Kaufland connected with drivers to effectively boost brand engagement
TotalEnergies achieves a return on ad spend of over 1000% with 4.screen campaigns
TotalEnergies reached over 200,000 customers through the in-car campaign in collaboration with 4.screen and generated a Return on Ad Spend (RoAS) of over 1000%. This demonstrates the effectiveness of the campaign in terms of reach, revenue and profit.
200'000
Customers reached
>1000%1
RoAS
1: 1000% by redeeming the offer in the Details Screen over 6 weeks.
About TotalEnergies
TotalEnergies is a global energy company that operates in all aspects of the energy sector. The company has a presence in more than 130 countries and is committed to providing clean and affordable energy solutions that promote sustainable development. TotalEnergies is focused on driving innovation and investing in cutting-edge technologies to help meet the world's growing energy demands while also reducing its environmental impact. With a diverse portfolio of energy offerings and a commitment to responsible business practices, TotalEnergies is a leading player in the global energy market.
Situation
TotalEnergies, one of the largest service station operators in Europe, was looking for ways to use new marketing channels to increase awareness of its locations and the visibility of its brand in Germany.
This included running an exclusive car wash promotion in Germany to boost sales at its stores.
Solution
To achieve this, TotalEnergies worked with 4.screen to launch a nationwide in-car marketing campaign that reached over 200,000 motorists in Germany.
With a promotional discount in the in-car search on car washing, TotalEnergies achieved a strong increase in sales.
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